Project: Veritea
Project Type: Portfolio sample
Media Type: Brand design
Concept: Veritea is a concept focusing on a chain of tea shops and line of packaged loose-leaf teas, emphasizing clean, plant-based food and beverages. Its crisp spring green and white color scheme and logo — consisting of a simple, abstracted tea leaf and wordmark integrating a leaf embellishment — underscore this emphasis on nature and purity.